To Buy or Not to Buy...How do Romance Readers Decide What to Read Next?

I recently finished reading fellow LoveCat Amy Andrew's Taming a Tycoon (yes, I'm quite behind on my TBR pile!). Obviously the first thing I wanted to do was buy another one of Amy's books...which I could do instantly with my trusty iPad. It got me thinking about how romance readers make the decision of what to buy or read next.

According to research commissioned last year by Romance Writers of America, the top overall decision factors when deciding on a romance are more...